![]() When asked why Unity was so popular among VR developers, Sanchez told listdaily, “Unity has always focused on democratizing development by providing developers of all shapes and sizes with a platform that allows them to bring their creative ideas to life quickly and easily. Now, it’s up to the developers to create compelling content to justify the investment, and many are choosing Unity to make it. Hopefully, everyone will have a chance to play VR games like Adventure Time: Magic Man’s Head Games, which was developed using Unity for the Gear VR. Additionally, annual upgrade programs hosted by some carriers will help ensure that consumers will always be up-to-date with the latest mobile VR technology. Since Samsung offered a free Gear VR headset (which normally costs $99) with every Galaxy S7 and S7 Edge smartphone pre-order, we’ve grown closer to getting VR into the hands of as many people as possible. “To help drive adoption, it’s critical to raise awareness and provide more people demos and access to hardware.” “Great VR content is already available, but videos and images of VR games and videos don’t quite do them justice,” he said. Marcos Sanchez, head of global communications for Unity Technologies, said at the time that one of the greatest challenges in promoting VR content is giving consumers a first-hand experience. In February, Unity Technologies hosted the Vision Summit, which united the biggest players in VR to showcase some of the amazing possibilities this new technology had to offer. Perhaps it shouldn’t be surprising that so many developers are drawn to Unity, considering how the technology company has done much to place itself at the forefront of mobile and virtual reality development. In fact, games that sport the “Made With Unity” logo are downloaded 1.5 billion times a month. ![]() Nor do the positive statistics end with virtual reality, since 30 percent of the top 1,000 grossing mobile games worldwide were made with Unity. ![]() Unity’s success isn’t limited to premium headsets like the Oculus Rift, as about 90 percent of Samsung Gear VR’s content was made with Unity.
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